July 20, 2011 – New York City, New York – Dan Emehiser, Managing Partner and COO
Half of all local web based searches are done on a mobile device reports Morgan Stanley. “In 2011, smart phones and tablets will outsell desktops and laptops”, Dan Emehiser shared with key executives at a symposium provided to clients of Fulcrum Consulting. The briefing was held to enlighten corporate executives on the power of mobile technology. Emehiser went on to highlight that “2011 is shaping up to be the year of mobile apps, much like 1997 was the year for the world wide web.”
“Most companies have gone through numerous changes on their websites over the past decade and many still struggle to capture the significance of the power of the web”, stated Emehiser. “Mobile devices compound this issue. It’s one thing to build a website that is “user friendly” on a 17″ monitor but that friendliness changes on a 4″-5″ smart phone.” Dan challenged the group by asking “How accessible is your web site on your personal mobile device?” and “Do you have a well laid out business strategy and architectural roadmap to exploit mobile technology effectively?”
Now that smart phones and tablet PC’s are becoming mainstream, corporations are looking at how to leverage mobile devices for customers, customer support, sales people and others within the enterprise. One issue that has been prevalent with mobile devices is that all devices are not created equal. An Iphone app will not work on an Android device and vice versa. As a result, many organizations mandate a mobile platform for use. This strategy may work for the internal workforce but cannot be mandated for customers or independent contractors. If mandating a platform is not acceptable to the organization, the business will turn to IT to develop apps for different platforms. This approach has its own set of unique challenges including added costs. Additionally, building mobile specific apps create customer service and technical support complexities that are hard to manage.
Emehiser indicated that “the mobile opportunity available to corporations can provide a significant competitive advantage for organizations but the unique nature of the hardware and software platforms have created real challenges”. Fulcrum Consulting has provided mobile solutions to clients over the past 2 years. In an effort to provide a better set of solutions around Mobile technology, Fulcrum Consulting has formalized a joint selling and delivery partnership with nextPressions, a company that addresses these challenges.
“nextPression was chosen as a Fulcrum Consulting partner because of their unique approach to providing mobile based solutions”, stated Dan Emehiser. Chris Feola, nextPression’s CEO, has been named one of the 50 most influential people in new media by Online Journalism Review. At a high level, the nextPression solution set provides:
- Customers with a defined strategy to leverage Mobile technology effectively
- Technology that enables integration of all mobile devices and platforms with customer back-end systems
- A unique Mobile Architecture Bus that supports mobile devices and platforms agnostically.
The nextPression and Fulcrum Consulting partnership is designed to help large companies leverage existing IT investments, development work and data irrespective of the mobile device
About Fulcrum Consulting: Drawn to the company’s client focus and consultant first philosophy, large businesses have turned to Fulcrum Consulting for business guidance and the provisioning of IT and Financial staffing services to help them meet their business goals and objectives. Founded in 2003, Fulcrum Consulting has grown to become a market leader in business and technical leadership services. Please direct questions to inquiry@fulcrumconsult.com
About nextPression: The core team from nextPression has been together for over 10 years and has an impressive record of developing enterprise quality mobile applications. They have been awarded multiple patents for their designs and have been highly regarded by InfoWorld and Realware. nextPression is dedicated to providing real world applications to an enterprise’s mobile market.